My top 5 Parisian pâtisserie trends

May 6, 2012 § Leave a comment

During April’s trip to Paris to brush up my pâtisserie skills at Lenôtre’s École des Amateurs, I took the opportunity to wander the streets, gaze into the shop windows, read the magazines and do a little tasting. I’ve distilled this into my take on the latest pâtisserie trends.

Trend 1: Choux puffs

Move over macarons, choux puffs are set to be the latest small cake trend, or so young entrepreneur Lauren Koumetz hopes. She set up her boutique bakery named Popelini in the Marais district last year. Cannily, the tiny patisserie selling just choux puffs is just across the road from world-famous bakery Poilâne’s newest outlet in the rue Debelleyme (see my previous post). Eagle-eyed viewers will have seen Rachel Khoo popping into the shop in Episode 2 of her recent BBC 2 series “Little Paris Kitchen”.

The concept is simple – take a choux pastry puff, fill it with flavoured crème pâtissière and top it with a disc of prettily coloured fondant icing. The appearance of these choux puffs and their flavour combinations clearly owes a lot to the macaron trend, and indeed the pastry chef at Popelini, Alice Barday, is ex- Ladurée.

There are 9 classic flavours in the current range – these include dark chocolate, lemon, salted caramel, pistachio/griottine (more on this one later) – plus an ever changing ‘flavour of the day’.

Trend 2: Pistachios

The love affair with the pistachio nut goes on and on. It must have something to do with their intriguing green colour as well as their delicate flavour. In the on-trend pâtisseries, every classic tart or entremet traditionally prepared with ground almonds has been reinvented with pistachios. The pairing of griottine cherries (morello cherries preserved in kirsch) with pistachios, whether in the filling for a choux puff (see above) or in a frangipane tart is increasingly popular.

There’s even a shop, La Pistacherie, which opened in mid 2011, devoted to the pistachio nut in all its forms on the Rue Rambuteau just around the corner from Beaubourg, the Pompidou Centre:

Trend 3: citrus

Forget familiar lemon and orange, now it’s got to be mandarin, grapefruit (ideally delicate pink grapefruit), or more exotically still bergamot or the Japanese favourite yuzu. The Japanese are avid buyers of French pâtisserie – just look at the big names that have opened up branches in Tokyo – and are in turn bringing their influence to bear – the green tea powder matcha is found flavouring all sorts of cakes and biscuits now. The tart, aromatic yuzu described in flavour terms as being similar to the grapefruit and mandarin is very popular in Japan but sadly well nigh impossible to get hold of in the UK. I have seen prepacked juice available for sale in specialist Japanese stores so maybe the fresh fruit is on its way.

Not strictly citrus, but the herb lemon-thyme is popping up all over the place whether perking up emigré pâtissier Eric Lanlard’s lemon cake or adorning a Pain de Sucre (see below) fig tart.

Trend 4: all things American

Parisians have fallen in love with brownies (charmingly pronounced as ‘brew-neez’), luscious cheesecake and simple-to-make pound cakes and muffins and have made them their own. You’ll find them everywhere now – peeking out of chi-chi pâtisserie windows and on sale to grab and go as you pass through the Gare du Nord or wherever. On-trend boulangerie-pâtisserie Huré on the rue Rambuteau has an enticing display of American-inpsired loaf cakes in the window with flavours such as white chocolate and cranberry and pecan to the fore.

Trend 5: Classics reinvented

A step further down the rue Rambuteau and you’ll find Pain de Sucre (‘sugarloaf’), one of Paris’ hottest establishments, regularly featuring on top 10 lists of Paris’ best pâtisseries. Renowned for its flavoured breads, oversized jars of pastel-coloured marshmallows, reinvented classics abound here. Its rum baba, renamed ‘Le Baobab’ is sold complete with miniature pharmacist’s dropper of rum to allow for dosing of alcohol just the way you want it.

It’s not just in Pain de Sucre that you’ll find classics reinvented. The space age showroom featured in several episodes of the BBC 2 programme “Little Paris Kitchen” is Philippe Conticini’s “Pâtisserie des Rêves” (Pâtisserie of Dreams). Rachel Khoo, the chef within the Little Paris Kitchen is shown admiring a reinvented chocolate éclair, a sculpted beauty almost unrecognisable as an éclair displayed like an artwork beneath its own glass dome. You can find pictures of it plus detailed tasting notes here.

Places like this lead the way, but everywhere you’ll find classic large cakes like the gâteaux Opéra or St Honoré reinvented either as small individual with sophisticated pared-down decoration. The mini Opéras will sport a lacquered chocolate glaze, as dark and shiny as a Steinway grand piano, ornamented only by a shred of pure gold leaf. Alternatively, classic cakes can be miniaturised and given a new flavour twist like Ladurée’s billowy pink raspberry and rose miniature St Honoré. You can see this here. My last two links are to US citizen Adam’s beautifully obsessive blog http://www.parispatisseries.com/ dedicated, as the name suggests to all things sweet in Paris – you couldn’t find a better starting point if you were planning a food-based trip to the French capital.

As the French are voting for a new president today, I’m going to sign off with a French joke. I suspect it may be the last we hear of Sarko for some time:

Q: What is Nicolas Sarkozy’s favourite cake?

A: Brownie (pronounced like ‘Bruni’ in French!)

Contact details

Popelini
http://www.popelini.com/
29, rue Debelleyme
Paris 75003

Tel +33 (0)1 44 61 31 44

Opening hours – check website but currently Tuesday to Saturday 11.00 to 19.30; Sunday 10.00 to 15.00

La Pistacherie (website still under construction at time of writing)
67, rue Rambuteau
Paris 75004

Tel +33 (0)1 42 78 84 55

Opening hours “every day of the week”

Huré
18, rue Rambuteau
Paris 75003

Tel +33 (0)1 42 72 32 18

Pain de Sucre
http://www.patisseriepaindesucre.com/

Rue Rambuteau
Paris 75003

Tel +33 (0)1 45 74 68 92

Opening hours: 10.00 – 20.00 closed Tuesday and Wednesday

La Pâtisserie des Rêves
http://www.lapatisseriedesreves.com/

93 rue du Bac
Paris 75007

Tel +33 (0)1 42 84 00 82

Opening hours: Tuesday to Saturday 9.00 – 20.00; Sunday 9.00 – 16.00

111 rue de Longchamp
Paris 750016

Tel +33 (0)1 47 04 00 24

Opening hours: Tuesday to Friday 10.00 – 20.00; Saturday and Sunday 9.00 – 20.00

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